The important of communication in business becomes more obvious when we consider the communication activities that go in an organization. Communication in an organization take three main forms they are:
- Internal-Operational Communication
- External-Operational Communication
- Personal Communication
1. Internal-operational communication:
All the communication that takes place with an organization, in business organization during internal work process is known as internal-operational communication. This is the communication among employees that is done during the implementation of business operational plan.
Communication is essential for the internal functioning of enterprise, because it integrates the managerial functions. Internal-operational Communication is especially needed to:
- Establish and disseminate goals of a business.
- Design plan and policy for achievement.
- Organize all resources (include man, machine, material, money, etc)
- Appoint employees and members of organization.
- Leading, motivating, directing
- Controlling of performance.
2. External-operational Communication.
The work-related communicating that a business does with people and group outside of organization is known as external-operational Communication. This communication activity of a business with its public - i.e suppliers, costumers, services companies, stockholders, government and the general public.
An important aspect of external-operational Communication is that it displays a company’s image and its etiquette with respect to the external environment and public, Business messages do more than communication information.
External-operational communication facilities managerial functions. It is through information exchange that the managers:
- Become aware of the needs of customers
- The availability of suppliers
- The claims of stockholders.
- The Regulations of Government
- The Concerns of the Community
3. Personal Communication
Not all Communication that occurs in a business organization is operational - dealing with operation of the business objective. In facts, much of the personal communication within an organization has no connection with the operating plan of business. Such communication is called as personal Communication.
Personal Communication is the exchange of information and feelings in which human beings engages whenever they come together, Since human beings are social animals, there os a need to communicate, even when there is nothing to say.
Personal Communications does have its value in an organization. It is an emotive function. In other word, Personal Communication allow to the expression of feelings and satisfaction of Primary needs.
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