What is Meaning of Business Environment

In general terms business environment refers to sum total of the various factors available in the internal as well as external environment of the business. In fact, for all around development of a business organization it is too essential that organization should aware of internal as well as external factors which are exist in the business world and which can influence the business activities either directly or indirectly.

Hence, if business organization does not aware about internal and external factors which exist in the business world than it will become too difficult to them to face threats which available in business world as well as to take optimum benefits by exploiting the available opportunities. On the whole it is clarify that analysis of business environment is too potent to every business organization to get perfect knowledge about threats and opportunities available in the business world.

In this modern business competitive era every business organization longs to retain sine die by means of providing willful service and commodity to customers. But it is not too easy for organization without analyzing an internal and an external factor which are existing in market. Here internal factors are those factors on which organizations have some control (such as Business Policy, Labor Problems, Customer’s likes and dislikes by producing willful service and commodity). On the other hand, external factors can describe as such factors, upon which organizations have no control (such as Political Environment, Economical Environment, and Technological Environment etc).